Nadira Maksutovna Turlybekova is a citizen of the Republic of Kazakhstan and of Kazakh nationality. She holds bachelor's and master's degrees with honors from Al-Farabi Kazakh National University. From 2006 to 2011, she worked as an assistant lecturer at the Department of Marketing and Commerce. From 2011 to 2019, she served as a senior lecturer at the Department of Management and Marketing. Since 2020, she has held the position of senior lecturer at the Department of Business Technologies and serves as Deputy Head of the Department for Academic and Educational Affairs. She delivers lectures and conducts seminars in both Kazakh and Russian languages on the following subjects: Marketing, Banking Marketing, Services Marketing, Agro-marketing, Marketing Research, Marketing Management, International Marketing, General Course of Transport, Integrated Transport System, Competitive Strategy, Product and Service Expertise, Branding, Event Marketing, Marketing Communications, and Management of Product and Sales Policy. She has authored more than 50 scientific publications, including 12 articles in journals recommended by the Committee for Quality Assurance in the Field of Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan for the publication of key research findings. Her academic contributions also include 2 chapters in a monograph published by Springer, 2 textbooks, 2 concise lecture courses, as well as articles published in the proceedings of international and national scientific-practical conferences. Her Hirsch index is 2. N.M. Turlybekova holds 5 certificates of authorship.